product_awareness

myHERALD is live

Fabian Winkler||5 min read
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Today, August 10, we are launching myHERALD with a simple proposition: your content operation can keep moving after you close the laptop.

We built myHERALD as an autonomous content operations engine. It plans, researches, writes, fact-checks, generates images, routes work for review, and schedules approved content in one workflow. You set the direction. myHERALD handles the operational chain.

Content work is a chain, not a text box

A writing assistant helps with a paragraph. The work around that paragraph still lands on someone’s desk: deciding what to make, finding credible material, checking claims, adapting the draft to a platform, creating an image, getting approval, and remembering what the last round of edits taught you.

For a solo founder, a marketer of one, or a small team, that surrounding work is usually the part that makes consistency expensive. The problem is rarely a shortage of ideas. It is the number of small handoffs between an idea and something ready to publish.

We built myHERALD to connect those handoffs. You describe what you need in plain language. myHERALD plans the work, researches the subject, writes the draft in your brand voice, checks the claims against sources, creates supporting imagery, and moves the piece into review. Once you approve it, myHERALD can schedule it for publication.

That gives the person doing the whole job one place to direct the work, inspect it, and keep it moving.

The operation runs. The judgment stays human.

We made the approval boundary explicit: nothing goes live without approval.

This is not a footnote. It is the operating model.

myHERALD executes the repetitive parts of content work, while the human remains the editor and director. Review the draft. Edit it inline. Request a revision. Approve it when it is right. The system does not turn a suggestion into a public post without that decision.

Good content is not only a production problem. It is a judgment problem. Someone still needs to decide whether the argument is useful, whether the tone sounds like the company, and whether the piece deserves to exist. Automation should remove the queue of unfinished work, not remove the person accountable for what gets said.

Context is what keeps content from sounding generic

We built myHERALD around three connected layers that keep the workflow grounded in a company’s actual context: Skills define how content should be written, the Knowledge Hub stores what it should reference, and Memories retain editorial feedback.

The result is a working context that improves with use. myHERALD has access to the brand voice, product information, market material, and the corrections that matter to the person reviewing the work. That is how a content operation becomes more consistent without asking its owner to repeat the same instructions every week.

This is why we designed myHERALD as an operating layer rather than a blank generation box. The useful output is not a paragraph in isolation. It is a researched, reviewable piece that belongs in a wider publishing plan.

What is included at launch

Our public launch begins on Monday, August 10. We are offering a 14-day free evaluation with no credit card and no automatic charge through the myHERALD Pricing page.

The evaluation includes full Autopilot, 20 content pieces, 2 research reports, and 20 AI images. That gives you room to test the complete loop against real work: set a direction, let myHERALD carry the operational load, review what comes back, and see whether the result fits the way you work.

The point of the evaluation is not to admire a demo. Bring it the tasks that keep slipping: the weekly batch of social posts, the research report that never gets finished, the campaign that needs several platform-native pieces, or the content calendar that has become a list of good intentions.

Founding pricing is available now

We are launching with founding monthly prices of €12 for Lite, €39 for Starter, €99 for Growth, and €199 for Scale, plus VAT.

The first 25 members keep the founding price. Higher member pricing is shown after those founding places are filled.

That gives early users a clear way to evaluate myHERALD and, if it earns a place in their operation, keep the price they started with. There is no elaborate procurement process and no annual commitment hidden behind the trial. There is a real evaluation period and a straightforward monthly choice.

A quieter way to run content

Content does not need another layer of busywork. It needs a dependable path from direction to published work, with enough context to sound like the company and enough control to keep the human accountable.

That is what we built myHERALD to provide.

On August 10, we are opening that workflow to the public. Start the 14-day evaluation, bring a real content task, and see what happens when the operation carries more of the load while the important decisions remain yours.

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Ready to automate your content operations?

myHERALD researches, writes, reviews, and publishes. So you can focus on strategy.

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