Research

Research reports are standalone jobs HERALD runs when you need background before writing. Competitor teardowns, audience research, platform research, topic deep-dives, keyword and hashtag exploration.

Start a report from Research → New report. Describe what you want to know. HERALD does the gathering, returns a structured writeup, and files it under Research so you can read it whenever you want.

How reports feed HERALD's writing

Research reports are not read directly when HERALD drafts a post. Dropping a long report into every draft would drown the good signal.

Instead, HERALD pulls the useful pieces out of the report and saves them as Knowledge Hub items. Each item is a single fact, quote, stat, or pattern, with the source attached. Those items go through your normal Knowledge Hub flow and are searchable when a draft comes up that needs them.

Index the full report

On every report you will find an “Index full report in Knowledge Hub” toggle. Turn it on and HERALD stores the entire report as an indexed document in the Hub, in addition to the extracted items. Useful when you want HERALD to be able to reach back into the full context of a report, not just the highlights. Leave it off for lighter reports where the extracted items are enough.

Reports are context for your content, not content for publishing. They do not appear on the Pipeline.