Teaching HERALD
Skills
Skills are short, plain-language instructions that tell HERALD how to do a specific kind of job. Think of them as a growing playbook: how you write LinkedIn, how a launch post should feel, how your newsletter opens.
You start with a handful of built-in defaults. You edit them as you get a feel for what you want, and you add your own over time.
Five kinds of skill
| Category | What goes in it |
|---|---|
| Brand voice | Tone rules, banned words, how long sentences should run. Applies everywhere. |
| Platform | How to write for LinkedIn versus X versus Bluesky versus a newsletter. One skill per platform. |
| Content type | Thought leadership, case study, hiring post, announcement. Per-type templates. |
| Strategy | Content mix ratios, cadence, topic rotation rules. |
| Visual | The style guide the image generator follows. |
HERALD can write skills for you
Ask for one in chat (“Write a skill for how I reply on X”) and HERALD drafts it. During onboarding, HERALD also creates starter skills from the writing examples and company info you supply, and proposes new skills when it notices you correcting the same thing three or four times. You review, edit, and accept.
Was this page helpful?