Skills
Skills are short, plain-language instructions that tell HERALD how to do a specific kind of job. Think of them as a growing playbook: how you write LinkedIn, how a launch post should feel, how your newsletter opens.
Every new workspace starts with three real, usable skills: a Brand Voice Guide, a LinkedIn Post Craft skill, and an X / Twitter Post Craft skill. They are not blank templates. Edit them to match your voice, and add more as you get a feel for what you want.
Five kinds of skill
| Category | What goes in it |
|---|---|
| Brand voice | Tone rules, banned words, how long sentences should run. Applies everywhere. |
| Platform | How to write for LinkedIn versus X versus Bluesky versus a newsletter. One skill per platform. |
| Content type | Thought leadership, case study, hiring post, announcement. Per-type templates. |
| Strategy | Content mix ratios, cadence, topic rotation rules. |
| Visual | The style guide the image generator follows. |
Creating a skill by hand
Click + Add Skill (available to owners and admins) to open the skill creation modal. Fill in:
- Name and Category (Platform, Content Type, Strategy, Brand, or Visual).
- Description so you remember what the skill is for at a glance.
- Applies-to bindings: choose specific platforms, content types, or tags to scope when this skill loads. Leave all three empty and the skill applies to every draft.
- Body: the actual instructions, written in plain language or Markdown. Use the Edit / Preview toggle to check formatting before saving.
Enabling and disabling skills
Open any skill's detail page and use the active / inactive toggle to turn it on or off. Only owners and admins can change the toggle; viewers see it but cannot change it. A disabled skill is invisible to HERALD until you turn it back on.
Teach HERALD your voice
The quickest way to dial in your brand voice is the one-click “Teach HERALD your voice” flow. Paste 2 to 5 of your own posts; HERALD studies them, rewrites your Brand Voice Guide skill from them, and saves the posts to the Knowledge Hub as writing examples so every future draft sounds like you. You can reach this flow from the Skills page, from the onboarding wizard (Your Voice step), or from Workspace Settings. Full details are on the Brand voice page.
HERALD can write skills for you
Ask for one in chat (“Write a skill for how I reply on X”) and HERALD drafts it. During onboarding, HERALD also creates starter skills from the writing examples and company info you supply, and proposes new skills when it notices you correcting the same thing three or four times. You review, edit, and accept.